How Much Has The Ice Bucket Challenge Achieved?

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How Much Has The Ice Bucket Challenge Achieved?

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How Much Has The Ice Bucket Challenge Achieved?

by Wochit 1:12 mins

How Much Has The Ice Bucket Challenge Achieved?

by Wochit 1:12 mins

The media is reaching saturation point in its coverage of the ice bucket challenge. But what has actually been achieved? The format is simple - somebody has water, often full of ice cubes, dumped over their head. They then nominate people they know to undertake the same challenge. There have been in excess of 2.4 million ice bucket-related videos posted on Facebook, and 28 million people have uploaded, commented on or liked ice bucket-related posts. The stunt is typically intended to raise money and awareness for the ALS Association. Its British equivalent, the MND Association, has also benefited. From 29 July to 28 August this year ALS received $98.2m - compared with $2.7m donated during the same period last year. Pre-ice bucket, the MND Association would receive on average £200,000 a week in donations. From 22 to 29 August, it received £2.7m.

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