ModCloth Is The First Fashion Retailer To Sign Anti-Photoshopping Pledge

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ModCloth Is The First Fashion Retailer To Sign Anti-Photoshopping Pledge

by Wochit 0:48 mins

ModCloth Is The First Fashion Retailer To Sign Anti-Photoshopping Pledge

by Wochit 0:48 mins

ModCloth is most known for its fun and vibrant clothing at reasonable prices, and the company has also made a name for itself by using models of all different sizes. So it's no surprise that ModCloth is the first fashion company to sign the Heroes Pledge for Advertisers, a petition that asks advertisers to not use Photoshop or alter the appearance of its models. Specifically, the pledge asks that companies, "do [their] best not to change the shape, size, proportion, color and/or remove/enhance the physical features, of the people in [their] ads in post-production."

Wochit

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