Ice Bucket Challenge May Change Nonprofit World

Now watching

Next video starts in : 7 Play

Ice Bucket Challenge May Change Nonprofit World

Ice Bucket Challenge May Change Nonprofit World
Replay video
Up next

Why We So Aren't Buying That

Unlock your personal NFL Now stream by signing in to NFL.com

Ice Bucket Challenge May Change Nonprofit World

by Wochit 0:50 mins

Ice Bucket Challenge May Change Nonprofit World

by Wochit 0:50 mins

The ice bucket challenge's phenomenal success is making other charitable organizations rethink how they connect with a younger generation of potential donors. Since the ALS Association began tracking the campaign's progress on July 29, it has raised more than $53.3 million from 1.1 million new donors in what is one of the most viral philanthropic social media campaigns in history. Thousands of people, including celebrities like Taylor Swift and Oprah Winfrey, have posted videos of themselves getting buckets of ice water dumped over their heads and challenging others to do the same — or donate money to The ALS Association, which raises money for Lou Gehrig's disease research and assistance.

Wochit

Must Watch

  1. 2:18

    Steve Harvey Loses His Cool on ‘Family Feud’ on ‘This Week in Game Shows’

  2. 28:13

    Community Episode 6: Basic Email Security

  3. 2:13

    'Batman v Superman: Dawn of Justice' Teaser Trailer

  4. 0:37

    Star Wars Fans React To New Trailer

  5. 2:12

    David Hasselhoff Unleashes Insane 80s-tastic Music Video on Unsuspecting Internet

  6. 2:02

    Neil Degrasse Tyson Talks Aliens, Moon Landing

Other Space

  1. 27:05

    Other Space Episode 1: Into the Great Beyond...Beyond

  2. 25:20

    Other Space Episode 2: Getting to Know You

  3. 25:51

    Other Space Episode 3: The Death of A.R.T.

  4. 25:46

    Other Space Episode 4: Ted Talks

  5. 26:44

    Other Space Episode 5: Trouble's Brewing

  6. 27:02

    Other Space Episode 6: Powerless

Community

  1. 27:26

    Community Episode 1: Ladders

  2. 27:26

    Community Episode 2: Lawnmower Maintenance and Postnatal Care

  3. 24:40

    Community Episode 3: Basic Crisis Room Decorum

  4. 30:58

    Community Episode 4: Queer Studies and Advanced Waxing

  5. 28:45

    Community Episode 5: Laws of Robotics and Party Rights

  6. 28:13

    Community Episode 6: Basic Email Security