Happy Birthday, Smokey Bear! Forest Firefighting Symbol Turns 70

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Happy Birthday, Smokey Bear! Forest Firefighting Symbol Turns 70

Happy Birthday, Smokey Bear! Forest Firefighting Symbol Turns 70
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Happy Birthday, Smokey Bear! Forest Firefighting Symbol Turns 70

by Wochit 0:55 mins

Happy Birthday, Smokey Bear! Forest Firefighting Symbol Turns 70

by Wochit 0:55 mins

Smokey Bear, a symbol for generations of Americans of the dangers of forest fires and the star of the longest-running public service ad campaign in U.S. history, celebrated his 70th birthday on Friday. U.S. Forest Service chief Thomas Tidwell told a birthday celebration, The importance of Smokey Bear, famed for his motto "only you can prevent forest fires," is greater than ever today because of longer and more intense wildfire seasons. The birthday party, held a day early, included cupcakes and ice cream, and the singing of "Happy Birthday" to an actor dressed in a Smokey Bear costume. The Forest Service unveiled Smokey Bear as a symbol for fire prevention on Aug. 9, 1944. Tidwell said the country averaged about 160,000 wildfires annually in 1944, compared with 60,000 today, a decline he attributes to the Smokey Bear campaign.

Wochit

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