Happy Birthday, Smokey Bear! Forest Firefighting Symbol Turns 70

Now watching

Next video starts in : 7 Play

Happy Birthday, Smokey Bear! Forest Firefighting Symbol Turns 70

Happy Birthday, Smokey Bear! Forest Firefighting Symbol Turns 70
Replay video
Up next

Amal and George Clooney Could Not Look More in Love

Unlock your personal NFL Now stream by signing in to NFL.com

Happy Birthday, Smokey Bear! Forest Firefighting Symbol Turns 70

by Wochit 0:55 mins

Happy Birthday, Smokey Bear! Forest Firefighting Symbol Turns 70

by Wochit 0:55 mins

Smokey Bear, a symbol for generations of Americans of the dangers of forest fires and the star of the longest-running public service ad campaign in U.S. history, celebrated his 70th birthday on Friday. U.S. Forest Service chief Thomas Tidwell told a birthday celebration, The importance of Smokey Bear, famed for his motto "only you can prevent forest fires," is greater than ever today because of longer and more intense wildfire seasons. The birthday party, held a day early, included cupcakes and ice cream, and the singing of "Happy Birthday" to an actor dressed in a Smokey Bear costume. The Forest Service unveiled Smokey Bear as a symbol for fire prevention on Aug. 9, 1944. Tidwell said the country averaged about 160,000 wildfires annually in 1944, compared with 60,000 today, a decline he attributes to the Smokey Bear campaign.

Wochit

Must Watch

  1. 0:29

    Watch a Sneak Peek of Community Episode 7

  2. 3:08

    Peanut Butter Chocolate Chunk Cookies

  3. 0:58

    "VEEP’ Cast Improvises A Very Special Episode - Exclusively For Yahoo TV

  4. 0:12

    Gorilla Slams and Breaks Glass at Zoo

  5. 27:05

    Other Space Episode 1: Into the Great Beyond...Beyond

  6. 3:34

    Is $15 an hour a realistic minimum wage?

Other Space

  1. 27:05

    Other Space Episode 1: Into the Great Beyond...Beyond

  2. 25:20

    Other Space Episode 2: Getting to Know You

  3. 25:51

    Other Space Episode 3: The Death of A.R.T.

  4. 25:46

    Other Space Episode 4: Ted Talks

  5. 26:44

    Other Space Episode 5: Trouble's Brewing

  6. 27:02

    Other Space Episode 6: Powerless

Community

  1. 27:26

    Community Episode 1: Ladders

  2. 27:26

    Community Episode 2: Lawnmower Maintenance and Postnatal Care

  3. 24:40

    Community Episode 3: Basic Crisis Room Decorum

  4. 30:58

    Community Episode 4: Queer Studies and Advanced Waxing

  5. 28:45

    Community Episode 5: Laws of Robotics and Party Rights

  6. 28:13

    Community Episode 6: Basic Email Security