Appealing To Women, Social Fitness App PumpUp Raises $2.4M Led By General Catalyst

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Appealing To Women, Social Fitness App PumpUp Raises $2.4M Led By General Catalyst

Appealing To Women, Social Fitness App PumpUp Raises $2.4M Led By General Catalyst
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Appealing To Women, Social Fitness App PumpUp Raises $2.4M Led By General Catalyst

by Wochit 1:02 mins

Appealing To Women, Social Fitness App PumpUp Raises $2.4M Led By General Catalyst

by Wochit 1:02 mins

You would think that combining a health and fitness app with social networking features had kinda been done for a while. PumpUp, a social fitness app (on iOS/Android) says it has found a sweet spot in this area by appealing in particular to women via allowing them to post photos of their progress, thus creating a highly focused, supportive social community. The company is now closed a $2.4 million seed round led by General Catalyst Partners. With PumpUp you can share selfies (similar to a Facebook meets Instagram interface); build and store custom exercise plans; get custom coaching; track activity such as reps, calories burned, time spent exercising, progress over time etc.; and share healthy recipes. Phil Jacobson, co-founder, says the startup is “leveraging mobile technology” in this regard and is on a hiring spree in Canada and the US to boost his team.

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