Social Media Fails to Turn Over Sales for Brands

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Social Media Fails to Turn Over Sales for Brands

by WSJ Live 3:18 mins

Social Media Fails to Turn Over Sales for Brands

by WSJ Live 3:18 mins

Companies have invested money into social media sites, but brands are learning that racking up fans and "likes" is not the same as minting sales. WSJ's Jeff Elder reports on Lunch Break with Tanya Rivero.

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