How Samsung Is Holding Southeast Asia's Interest

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How Samsung Is Holding Southeast Asia's Interest

by WSJ Live 5:33 mins

How Samsung Is Holding Southeast Asia's Interest

by WSJ Live 5:33 mins

Samsung is developing apps and freebies just for Southeast Asia. The WSJ's Newley Purnell tells Yun-Hee Kim how this strategy will help the company root itself in one of the world’s fastest-growing cellphone regions.

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