Is the Logo Dead? Abercrombie & Fitch Thinks So

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Is the Logo Dead? Abercrombie & Fitch Thinks So

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Is the Logo Dead? Abercrombie & Fitch Thinks So

by WSJ Live 2:37 mins

Is the Logo Dead? Abercrombie & Fitch Thinks So

by WSJ Live 2:37 mins

Abercrombie & Fitch will phase out all logos from its apparel by spring, as the retailer struggles to recapture the teen market. WSJ's Elizabeth Holmes joins Lunch Break with Tanya Rivero to discuss whether or not the logo is truly dead. Photo: Getty

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