Is the Logo Dead? Abercrombie & Fitch Thinks So

Now watching

Next video starts in : 7 Play

Is the Logo Dead? Abercrombie & Fitch Thinks So

Is the Logo Dead? Abercrombie & Fitch Thinks So
Replay video
Up next

NASA Confirms Closest Super-Earth Ever

Unlock your personal NFL Now stream by signing in to NFL.com

Is the Logo Dead? Abercrombie & Fitch Thinks So

by WSJ Live 2:37 mins

Is the Logo Dead? Abercrombie & Fitch Thinks So

by WSJ Live 2:37 mins

Abercrombie & Fitch will phase out all logos from its apparel by spring, as the retailer struggles to recapture the teen market. WSJ's Elizabeth Holmes joins Lunch Break with Tanya Rivero to discuss whether or not the logo is truly dead. Photo: Getty

WSJ Video

WSJ Video Top Features

  1. 2:00

    How to Get Hotel-Quality Sleep at Home

  2. 2:09

    Replica Junker F13 Is CEO's Convertible in the Sky

  3. 1:04

    Patriots Coach Belichick Quiet on Deflategate

  4. 2:12

    Destroying Your Phone Data with Guest Tom Brady

  5. 1:32

    NFL Upholds Tom Brady ‘Deflategate’ Suspension

  6. 3:09

    Perks Come to Communal Workspaces