Is the Ice Bucket Challenge a One-Hit Wonder?

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Is the Ice Bucket Challenge a One-Hit Wonder?

Is the Ice Bucket Challenge a One-Hit Wonder?
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Is the Ice Bucket Challenge a One-Hit Wonder?

by WSJ Live 3:25 mins

Is the Ice Bucket Challenge a One-Hit Wonder?

by WSJ Live 3:25 mins

The viral Ice Bucket Challenge has raised more than $53 million in donations, but can the success of this campaign be replicated? Charity Navigator CEO Ken Berger warns there could be a donation backlash. He joins the News Hub with Sara Murray.

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