Is the Ice Bucket Challenge a One-Hit Wonder?

Now watching

Next video starts in : 7 Play

Is the Ice Bucket Challenge a One-Hit Wonder?

Is the Ice Bucket Challenge a One-Hit Wonder?
Replay video
Up next

McDonald's to Raise Hourly Pay by 10%

Unlock your personal NFL Now stream by signing in to NFL.com

Is the Ice Bucket Challenge a One-Hit Wonder?

by WSJ Live 3:25 mins

Is the Ice Bucket Challenge a One-Hit Wonder?

by WSJ Live 3:25 mins

The viral Ice Bucket Challenge has raised more than $53 million in donations, but can the success of this campaign be replicated? Charity Navigator CEO Ken Berger warns there could be a donation backlash. He joins the News Hub with Sara Murray.

More From

WSJ Video Business & Finance

WSJ Video