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Twitter Launches Tailored Audiences Ad Targeting

Twitter launched its tailored audiences program, a system designed to help companies reach potential customers who have previously signaled interest outside Twitter, which analysts... More Twitter launched its tailored audiences program, a system designed to help companies reach potential customers who have previously signaled interest outside Twitter, which analysts say improves its growth potential. In a blog post , the social network said it was rolling out the tailored audiences system globally after running a limited test since July. The system works by allowing advertisers to target promotions at people who have already indicated their interest in the company's brand. Less

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