Twitter Gives Marketers More Precise Tools For Targeting Mobile Ads

Now watching

Next video starts in : 7 Play

Twitter Gives Marketers More Precise Tools For Targeting Mobile Ads

Twitter Gives Marketers More Precise Tools For Targeting Mobile Ads
Replay video
Up next

Michael Strahan Accidentally Gave Away A $7,500 Vacation on 'Live'

Unlock your personal NFL Now stream by signing in to NFL.com

Twitter Gives Marketers More Precise Tools For Targeting Mobile Ads

by Wochit 0:48 mins

Twitter Gives Marketers More Precise Tools For Targeting Mobile Ads

by Wochit 0:48 mins

Twitter said it has introduced a new set of tools allowing marketers to target ads at mobile users based on a wide range of criteria, including their operating system, their device, and even if they're on Wi-Fi. In a blog post , Twitter explained how it is expanding the mobile targeting options it's giving advertisers. Previously, the company said, it allowed mobile targeting only by operating system. Twitter said telecommunications marketers might, for example, "promote loyalty and rewards to users on their specific devices, or reach new prospects on older devices."

Must Watch

Must Watch

  1. 1:36

    Michael Strahan Accidentally Gave Away A $7,500 Vacation on 'Live'

  2. 2:15

    Bridge Collapses Right After People Cross It

  3. SLIPKNOT - SLIPKNOT: Summer's Last Stand Tour

  4. 1:03

    'Pretty Little Liars' Exclusive Sneak Peek: Spencer Wants to Come Clean

  5. 2:34

    13 Hours: The Secret Soldiers of Benghazi - Official Trailer

  6. 1:56

    Macklemore Reveals Drug Relapse, Newfound Sobriety

Live Nation

  1. SLIPKNOT - SLIPKNOT: Summer's Last Stand Tour

  2. 0:19

    Slipknot: Summer's Last Stand Tour - Motionless in White 'Reincarnate' on #YahooLive

  3. 0:24

    Slipknot: Summer's Last Stand Tour - 'Ruin' for Oderus Urungu #YahooLive

  4. 0:26

    Slipknot: Summer's Last Stand Tour - Bullet for My Valentine Unleashes 'Army of Noise' #YahooLive

  5. Los Lonely Boys - Los Lonely Boys LIVE Concert

  6. Miguel - Miguel

Community

  1. 27:26

    Community Episode 1: Ladders

  2. 27:26

    Community Episode 2: Lawnmower Maintenance and Postnatal Care

  3. 24:40

    Community Episode 3: Basic Crisis Room Decorum

  4. 30:58

    Community Episode 4: Queer Studies and Advanced Waxing

  5. 28:45

    Community Episode 5: Laws of Robotics and Party Rights

  6. 28:13

    Community Episode 6: Basic Email Security

Other Space

  1. 27:05

    Other Space Episode 1: Into the Great Beyond...Beyond

  2. 25:20

    Other Space Episode 2: Getting to Know You

  3. 25:51

    Other Space Episode 3: The Death of A.R.T.

  4. 25:46

    Other Space Episode 4: Ted Talks

  5. 26:44

    Other Space Episode 5: Trouble's Brewing

  6. 27:02

    Other Space Episode 6: Powerless

Live Nation

  1. SLIPKNOT - SLIPKNOT: Summer's Last Stand Tour

  2. 0:19

    Slipknot: Summer's Last Stand Tour - Motionless in White 'Reincarnate' on #YahooLive

  3. 0:24

    Slipknot: Summer's Last Stand Tour - 'Ruin' for Oderus Urungu #YahooLive

  4. 0:26

    Slipknot: Summer's Last Stand Tour - Bullet for My Valentine Unleashes 'Army of Noise' #YahooLive

  5. Los Lonely Boys - Los Lonely Boys LIVE Concert

  6. Miguel - Miguel