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Twitter Gives Marketers More Precise Tools For Targeting Mobile Ads

Twitter said it has introduced a new set of tools allowing marketers to target ads at mobile users based on a wide range of criteria, including their operating system, their device... More Twitter said it has introduced a new set of tools allowing marketers to target ads at mobile users based on a wide range of criteria, including their operating system, their device, and even if they're on Wi-Fi. In a blog post , Twitter explained how it is expanding the mobile targeting options it's giving advertisers. Previously, the company said, it allowed mobile targeting only by operating system. Twitter said telecommunications marketers might, for example, "promote loyalty and rewards to users on their specific devices, or reach new prospects on older devices." Less

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