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Twitter Is Bringing Promoted Accounts To Its Search Results

Twitter just announced that it will now be showing Promoted Accounts in search results. A Promoted Account is an account that businesses pay to advertise to users, versus a Promote... More Twitter just announced that it will now be showing Promoted Accounts in search results. A Promoted Account is an account that businesses pay to advertise to users, versus a Promoted Tweet or a Promoted Trend. As Twitter’s growth and “timeline views”--a measure user engagement--have slowed or declined, Twitter has argued that each view is becoming more valuable. Less

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