Coca-Cola Buys 17% Stake in Monster Beverage for $2B

Now watching

Next video starts in : 7 Play

Coca-Cola Buys 17% Stake in Monster Beverage for $2B

Coca-Cola Buys 17% Stake in Monster Beverage for $2B
Replay video
Up next

What to Watch Friday: Consumer Income, Spending, & Sentiment

Unlock your personal NFL Now stream by signing in to NFL.com

Coca-Cola Buys 17% Stake in Monster Beverage for $2B

by TheStreet 1:09 mins

Coca-Cola Buys 17% Stake in Monster Beverage for $2B

by TheStreet 1:09 mins

Shares of Monster Beverage surged following the market's close on Thursday after Coca-Cola said it will take a 16.7% stake for $2.15 billion in the energy drink maker. The two companies are calling it a long term strategic partnership that should help speed up growth in the fast-growing energy drink category. Monster will gain access to coke's worldwide bottling system. As part of the deal, there will be some brand transfers. Coke will transfer its NOS, Full Throttle and Burn brands, among others, to Monster. Monster will transfer its non-energy businesses, including Hansen's Natural Sodas, Peace Tea, Hubert's Lemonade and Hansen's Juice Products, to Coca-Cola. Coca-Cola's CEO Muhtar Kent said, 'This long-term partnership aligns us with a leading energy player globally, brings financial benefit to our Company and our bottling partners, and supports broader commercial strategies with our customers.' The deal should be completed by the end of 2014 or early 2015. TheStreet's Ruben Ramirez has details from New York.

TheStreet

Finance

  1. 1:01

    The Biebs is back: Justin Bieber by the numbers

  2. 1:04

    Yahoo Finance cocktail of the week: The wild ride

  3. 14:54

    Markets calm down, Sprint vs. AT&T and 'sky high' wifi prices

  4. 4:23

    China fears linger as focus on Fed sharpens

  5. 3:34

    China's Wanda buys Ironman Triathlon owner for $650 mln

  6. 2:31

    Sky high wifi prices

Personal Finance

  1. 3:44

    A local man’s view on the real recovery of post-Katrina New Orleans

  2. A local man’s view on the real recovery of post-Katrina New Orleans

  3. 1:40

    How Much Money Do You Need to Be Rich? Kids' Answers Will Inspire You.

  4. 1:34

    Young people and startups are fueling New Orleans’ recovery after Hurricane Katrina

  5. 1:52

    Here's how smart investors will react to today's market drama

  6. 2:33

    In post-Katrina New Orleans, black men lift each other up

Investing

  1. 1:39

    Icahn buys into FCX, big changes at BIG, ULTA looking pretty

  2. 1:52

    Three tests face a market shaken by volatility storm

  3. 1:31

    3 tips for managing money in a volatile market

  4. 3:52

    Analyst trolls Chanos, says he's lying about Elon Musk's SolarCIty

  5. 3:47

    Unhinged market tests Wall Street rules of thumb

  6. 5:03

    No fundamental reason for oil's 'meltdown': energy analyst

Market Movers