AOL's Big Bet on Programmatic Advertising Continues to Pay Off

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AOL's Big Bet on Programmatic Advertising Continues to Pay Off

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AOL's Big Bet on Programmatic Advertising Continues to Pay Off

by TheStreet 1:03 mins

AOL's Big Bet on Programmatic Advertising Continues to Pay Off

by TheStreet 1:03 mins

Internet company AOL managed to trump top and bottom line estimates in its second quarter thanks to strong growth in its digital advertising division. Its automatic and real-time ad-buying platform, known as programmatic advertising, surged 100% year over year and grew to account for 35% of digital ads segment revenue, up from 5% a year earlier. The company reported quarterly profits of $37.3 million, or 45 cents a share, slightly higher than analysts' estimates of $35.3 million, or 44 cents a share. Revenue climbed 12% year over year to $606.8 million, exceeding forecasts of $595.51 million. TheStreet's Keris Lahiff reports from New York.

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