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Target's Biggest PR Mistake With Credit Card Security Breach

The Target Holiday Credit Card Breach of 2013 is destined to become a fixture in the curriculum of crisis management. And not in a good way. There is a very simple reason why, as t... More The Target Holiday Credit Card Breach of 2013 is destined to become a fixture in the curriculum of crisis management. And not in a good way. There is a very simple reason why, as the AP reports this morning, Target customers have reacted with “Fury and Frustration .” The retailer has played down the fact that its customers most needed to hear. In the notice on Target’s website about the “Unauthorized access to payment card data in U.S. stores,” the issue of whether it is now safe to use your credit card at Target is buried in the fourth question of a FAQ after a 1,500 word statement, even though the answer was yes, it's safe. Equity analyst Ken Perkins Less

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