Kia Tries To Burnish Image With $66,000 Luxury K900 Car

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Kia Tries To Burnish Image With $66,000 Luxury K900 Car

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Kia Tries To Burnish Image With $66,000 Luxury K900 Car

by Wochit 0:37 mins

Kia Tries To Burnish Image With $66,000 Luxury K900 Car

by Wochit 0:37 mins

Kia Motors is out to change its image among Americans as a low-priced value brand with the recently launched $66,000 luxury K900 sedan, but analysts said it should expect an uphill climb. The automaker with the same corporate parent as Hyundai Motor Co , has been asking U.S. consumers to "challenge the luxury you know" since its February Super Bowl ad featuring Laurence Fishburne who reprised his role in the futuristic "The Matrix" movie trilogy.

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