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Study: 80% of Super Bowl Ads Don't Help Sales

A new study by marketing research firm Communicus finds that 80% of Super Bowl adds fail to lead to actual purchases, or build brand awareness. The firm's president Jeri Smith join... More A new study by marketing research firm Communicus finds that 80% of Super Bowl adds fail to lead to actual purchases, or build brand awareness. The firm's president Jeri Smith joins the News Hub to discuss why the study says these ads fails to register with viewers. Less

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