Ice Bucket Challenge Backfires

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Ice Bucket Challenge Backfires

by Storyful 0:46 mins

Ice Bucket Challenge Backfires

by Storyful 0:46 mins

As the ice bucket challenge viral meme has grown, so too has the creativity of content creators. When Jack Proctor decided to use his dog Fudge as a stand-in for the challenge, the result was not as expected. Proctor uses some pretty rough editing work to make one of the funniest and most creative takes on the meme to date. Credit: YouTube/Jack Proctor

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