The soaring cost of success on the slopes

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The soaring cost of success on the slopes

by Reuters Videos 2:31 mins

The soaring cost of success on the slopes

by Reuters Videos 2:31 mins

As the UK wins its first ever Olympic medal on the snow, Ciara Sutton asks one of the key figures behind sponsorship of the British Alpine Ski Team, property millionaire Sir John Ritblat, why he chooses to back the sport and the challenges involved in raising funding.

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