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Snapchat's Teen Appeal Is Also Its Achilles Heel

You can argue until you're blue in the face whether or not Snapchat is worth the $3 billion Facebook apparently offered to buy it. But there's little argument over why Facebook CEO... More You can argue until you're blue in the face whether or not Snapchat is worth the $3 billion Facebook apparently offered to buy it. But there's little argument over why Facebook CEO Mark Zuckerberg was willing to pay that much for the disappearing-photo-sharing service: It's attracting the teens that Facebook is losing. Less

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