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The science of sales

There are so many sales these days, it seems as if no one ever pays full price any more. But what makes a real bargain? Mark Strassmann reports on the wonderful world of discount s... More There are so many sales these days, it seems as if no one ever pays full price any more. But what makes a real bargain? Mark Strassmann reports on the wonderful world of discount shopping - and the brain chemical reactions promoted by price tag mark-downs. Less

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