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Online Holiday Spending Up, But Not As Much As Expected

Shoppers who made purchases via their desktop computers spent 10 percent more this holiday season than last, according to ComScore, but that was less than the 14 percent increase i... More Shoppers who made purchases via their desktop computers spent 10 percent more this holiday season than last, according to ComScore, but that was less than the 14 percent increase it had expected. The digital market research firm had predicted that U.S. shoppers using desktop computers to make purchases would spend $48.1 billion in e-commerce between November 1 and December 22. "Unfortunately that was not in the cards, as the final online shopping week saw considerably softer sales than anticipated, including zero billion dollar spending days -- although Monday and Tuesday came close," said ComScore chairman Gian Fulgoni. Less

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