Scent fading for celebrity fragrances?

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Scent fading for celebrity fragrances?

by Reuters Videos 2:03 mins

Scent fading for celebrity fragrances?

by Reuters Videos 2:03 mins

Following its biggest ever quarterly loss, Elizabeth Arden says a slide in sales of celebrity perfumes, especially the Justin Bieber and Taylor Swift brands, is to blame. Ciara Lee asks if the market for celebrity endorsements has reached saturation point?

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