At MWC 2014, Phone-makers Go After The Next Billion, Biometrics

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At MWC 2014, Phone-makers Go After The Next Billion, Biometrics

by Wochit 1:00 mins

At MWC 2014, Phone-makers Go After The Next Billion, Biometrics

by Wochit 1:00 mins

The Mobile World Congress will always have its fair share of high-end, gee-whiz devices and crazy concepts , but apart from the high-end Samsung Galaxy S5 , this year's event belongs to the humble low-cost phone. Emerging markets have been a huge theme in mobile lately, but this time handset-makers really dug in: using press conferences to vocalize their goals at nabbing the next billion users, and presenting low-cost phones meant for first-time smartphone owners. Take the Nokia X family of phones, for instance. Based on Android , but with a look and feel that merges Asha and Windows Phone , this low-memory, entry-level phone family will sell for 89, 99, and 109 Euros. Still committed to Windows Phone--and in the process of being purchased by Microsoft-- Nokia's phone branch produced five phones for this market, not a single Lumia device among them.

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