Mexican Cement Baron Dies, Made Cemex A Global Brand

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Mexican Cement Baron Dies, Made Cemex A Global Brand

by Wochit 0:42 mins

Mexican Cement Baron Dies, Made Cemex A Global Brand

by Wochit 0:42 mins

Mexican businessman Lorenzo Zambrano, who turned cement maker Cemex into one of the country's first modern multinationals, but also almost brought it crashing down, died on Monday at the age of 70. There were no immediate details about the cause of death in a statement released by Cemex, and there had been no reports of illness. Before Zambrano took over as chief executive, Cemex was a financially solid, domestic operation that had successfully averted Mexico's dramatic economic crashes, and was risk-averse. A series of bold acquisitions extended the Cemex's reach to five continents, making him the poster boy for one of Latin America's most successful companies.

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