Men spend more on underwear during recession

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Men spend more on underwear during recession

by Ani 0:53 mins

Men spend more on underwear during recession

by Ani 0:53 mins

Men's underwear is becoming a recession-busting item, with one major retailer reporting an increase in sales by 28 per cent since the start of the year. London retailer Selfridges has likened sales of men's "bodywear" - underwear, sleepwear and socks - to the lipstick effect, the term coined for women buying small but luxurious items in times of recession. Men's underwear has emerged as one of the strongest performers at the store.

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