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Maserati, Chrysler Shuffle Executives

Chrysler Group LLC executive Saad Chehab has been named chief marketing officer of the sports luxury automaker Maserati brand worldwide, the two companies announced on Monday. Cheh... More Chrysler Group LLC executive Saad Chehab has been named chief marketing officer of the sports luxury automaker Maserati brand worldwide, the two companies announced on Monday. Chehab had been president and chief executive of the Chrysler brand, and prior to that was the advertising director for the Chrysler Group. Chehab, 46, will be asked to help Maserati meet its ambitious goal of attaining global sales go of 50,000 vehicles by 2015. Chehab was head of Chrysler brand marketing in 2011, when Chrysler aired a Super Bowl ad featuring rapper Eminem and the slogan, "Made in Detroit." Less

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