Ice Bucket Challenge Fatigue? How to Turn It Off

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Ice Bucket Challenge Fatigue? How to Turn It Off

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Ice Bucket Challenge Fatigue? How to Turn It Off

by WSJ Live 3:05 mins

Ice Bucket Challenge Fatigue? How to Turn It Off

by WSJ Live 3:05 mins

The Ice Bucket Challenge is still appearing on Facebook and Twitter feeds but how long can it last? The WSJ's Deborah Kan speaks to digital marketing consultant Jay Oatway about the viral campaign that some already wish would go away.

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