Is Hasbro’s Play Doh Crushing Mattel’s Power Wheels?

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Is Hasbro’s Play Doh Crushing Mattel’s Power Wheels?

by TheStreet.com Videos 1:08 mins

Is Hasbro’s Play Doh Crushing Mattel’s Power Wheels?

by TheStreet.com Videos 1:08 mins

Like toy rival Mattel, Hasbro missed Wall Street’s sales and earnings expectations. However, the sales and profit shortfall for Hasbro wasn’t anywhere near as brutal as Mattel’s. Without question there were striking differences between the two quarters, all of which have one conclusion for investors to consider: Hasbro is wining because of innovation across its key brands. Sales of girls products increased 10% for Hasbro, led by the My little Pony and Nerf brands. Hasbro's pre-school segment sales only fell 4% in the quarter compared to a 17% drop for Mattel’s Fisher Price brand. TheStreet's Retail Contributor Brian Sozzi shares his reasons why Hasbro is winning versus its rival Mattel.

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