"It's gotta taste good"

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"It's gotta taste good"

by CBSTV Videos 1:01 mins

"It's gotta taste good"

by CBSTV Videos 1:01 mins

Although advertisements and packaging help sell products, flavorist Jim Hassel tells Morley Safer that to keep consumers coming back, "it's gotta taste good" -- and that's where he comes in.

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