The "consumer is back" and this credit card issuer is benefiting

Synchrony Financial (SYF) certainly has its finger on the pulse of the American consumer. The company is the biggest U.S. issuer of private-label credit cards and has agreements with retailers including Wal-Mart (WMT) and Amazon.com (AMZN). In October, it released a note with its holiday sales forecast for this year. Synchrony is forecasting sales will grow 3.5 percent. The company’s outlook is based on a few indicators such as unemployment, gas prices and private housing construction.

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