Why Diamonds Aren't Precious

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Why Diamonds Aren't Precious

by Business Insider 2:11 mins

Why Diamonds Aren't Precious

by Business Insider 2:11 mins

Diamonds were not always the symbol of love and commitment that they are today. Their popularity may be traced back to a 1938 marketing campaign that proclaimed "Diamonds Are Forever" - to this day, one of the most successful marketing campaigns of all time. Find out how this campaign artificially inflated the price of stones with no intrinsic value.

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