Facebook Faces Investigation In UK Following Emotion-Manipulation Study

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Facebook Faces Investigation In UK Following Emotion-Manipulation Study

by Wochit 0:43 mins

Facebook Faces Investigation In UK Following Emotion-Manipulation Study

by Wochit 0:43 mins

Facebook is facing more than just user backlash following news that the social network was purposely trying to manipulate user emotions during a 2012 experiment. The Information Commissioner’s Office (ICO), a data regulator in the United Kingdom, is investigating whether or not Facebook violated data collection laws during a user study more than two years ago, according to the Financial Times.During the study, the social network tweaked the News Feed content of nearly 700,000 users, providing some users with fewer negative terms, and others with fewer positive terms.

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