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This Is Coca-Cola's Biggest Nightmare

Americans are so over soda. And while that may be good for the their expanding waistlines, it’s bad news for the companies that make the sugary drinks. IBISWorld, a global market r... More Americans are so over soda. And while that may be good for the their expanding waistlines, it’s bad news for the companies that make the sugary drinks. IBISWorld, a global market research firm, has predicted the future of soda consumption: In 2013, the average American drank somewhere around 38.6 gallons of soda a year, down from 42.1 gallons in 2008. Soda consumption peaked in 1998, when the average American drank about 54 gallons, according to the Associated Press. The soda industry is certainly taking notice. Less

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