Brazil World Cup business battle

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Brazil World Cup business battle

by Reuters Videos 2:36 mins

Brazil World Cup business battle

by Reuters Videos 2:36 mins

It won't just be the players competing at the World Cup in Brazil, the world's top sporting brands are too. As Joanna Partridge reports, German firm Adidas - the official match ball maker and traditional leader in the soccer boots and shirts market - is facing a fierce challenge from Nike.

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