Ads for Super Bowl XLVII went for around $4 million for 30 seconds. Here are the 10 spots that we feel made the most of their (expensive) half-minute in the spotlight. Some are funny. Some are strange. Some are, dare we say, downright moving.
Disagree with our list? Did we overlook your favorite? Leave us a note in the comments.
A beautiful Clydesdale is raised by and then reunited with the trainer who raised it. If you found yourself misting up, you weren't alone. Twitter was full of crying confessions.
Oreo: Whisper fight
What starts out as a whisper-fight in a library turns into an out-of-control melee. At least the lunatics (and the cops) remember to use their indoor voices throughout. Manners count for something.
Doritos: Goat 4 sale
Who wouldn't want a goat? After this commercial, everybody. A man takes in a goat and slowly realizes that the animal will not stop until it eats all the Doritos on the planet. Buyer beware.
M&Ms: Love Ballad
A smitten M&M candy will do anything for Naya Rivera ("Glee"), but even bite-sized chocolates have their limits. Cue the Meatloaf tune.
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Best Buy: Asking Amy
Poehler, fresh off her co-host duties at the Golden Globes, hits it out of the park in her Best Buy Super Bowl spot where she asks an unflappable Best Buy employee a slew of questions. Is LTE contagious?
Fast and Furious 6
The Rock tangles with Vin Diesel, Paul Walker, and Jordana Brewster in a movie that promises full-scale "vehicular warfare." The franchise is six movies in and shows no sign of slowing down.
The Rock's milk mustache
In this "Got Milk" ad, The Rock ignores kittens in peril, escaped lions, and bank robbers on the loose. Because -- first things first -- the former pro-wrestler needs milk for cereal.
Hyundai: Epic Playdate
The Flaming Lips play an original tune while an adventurous family deals with an ornery ostrich, a saber-toothed tiger, and an outraged security guard. If only all errands were this fun.
A dateless high school boy gets a boost of confidence from his dad's swanky Audi and smooches the prom queen. The boy gets a black eye (courtesy of the prom king), but bruises fade. Glory is forever.
Star Trek Into Darkness
Benedict Cumberbatch shows that he will make a formidable villain in J.J. Abrams's upcoming "Star Trek Into Darkness." "You think your world is safe," Cumberbatch intones. "It is not."