Angry Nerd - Deconstructing LEGO: How a Beloved Toy Sold Out to Cross-Brand Licensing

Now watching

Next video starts in : 7 Play

Angry Nerd - Deconstructing LEGO: How a Beloved Toy Sold Out to Cross-Brand Licensing

Angry Nerd - Deconstructing LEGO: How a Beloved Toy Sold Out to Cross-Brand Licensing
Replay video
Up next

Booze Science | Ice

Unlock your personal NFL Now stream by signing in to NFL.com

Angry Nerd - Deconstructing LEGO: How a Beloved Toy Sold Out to Cross-Brand Licensing

by Wired 2:46 mins

Angry Nerd - Deconstructing LEGO: How a Beloved Toy Sold Out to Cross-Brand Licensing

by Wired 2:46 mins

LEGO has strayed from its original purpose, and the Angry Nerd will not stand for it. The creative potential of infinitely interlockable plastic pieces has been killed by tie-ins with kiddie titles like Batman and Harry Potter. It used to be about the bricks, man!

WIRED