Angry Nerd - Deconstructing LEGO: How a Beloved Toy Sold Out to Cross-Brand Licensing

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Angry Nerd - Deconstructing LEGO: How a Beloved Toy Sold Out to Cross-Brand Licensing

Angry Nerd - Deconstructing LEGO: How a Beloved Toy Sold Out to Cross-Brand Licensing
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Angry Nerd - Deconstructing LEGO: How a Beloved Toy Sold Out to Cross-Brand Licensing

by Wired 2:46 mins

Angry Nerd - Deconstructing LEGO: How a Beloved Toy Sold Out to Cross-Brand Licensing

by Wired 2:46 mins

LEGO has strayed from its original purpose, and the Angry Nerd will not stand for it. The creative potential of infinitely interlockable plastic pieces has been killed by tie-ins with kiddie titles like Batman and Harry Potter. It used to be about the bricks, man!

WIRED

New York Times Tech

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