Barnes & Noble Is Dumping Its Nook Business

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Barnes & Noble Is Dumping Its Nook Business

by Wochit 1:01 mins

1,200 views

Barnes & Noble Is Dumping Its Nook Business

by Wochit 1:01 mins

1,200 views

Once a pioneer in the space, the B&N Nook has long lagged behind the Kindle, dragging down the bookseller with it. But no more. Barnes & Noble just announced that it will separate its retail and NOOK Media businesses into two separate public companies. This separation is expected to be complete by the first quarter of the next calendar year. This news comes alongside B&N fourth quarter 2014 financial results where the Nook side of the company continued to drag down the rest of the company. The company saw fourth quarter consolidated revenues increase 3.5% to $1.3 billion over prior year levels while the Nook side watched revenues decrease 22.3% for the quarter and 35.2% for the year. After the split, the Nook business will no longer have the comfy life raft of Barnes & Noble. It will be sink or swim, and if the brand’s history is any indication, the Nook will not be treading water for very long.

Wochit

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