Weekend Sip: What's in a Cognac Label?

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Weekend Sip: What's in a Cognac Label?

by WSJ Live 2:24 mins

Weekend Sip: What's in a Cognac Label?

by WSJ Live 2:24 mins

What's a quick way to to sell a bottle of cognac? Enlist a popular street artist, Obey Giant's Shepard Fairey, to design the label. We'll sip limited edition Hennessy V.S cognac. Photo: Hennessy

Wall Street Journal

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