The Future of Branding in a Social World - Free Class Preview
Wed, Nov 30, 2011 5:31 PM EST - 0:23
Social media is obviously changing the way consumers interact with brands. Everyone is talking about that. But what isn't getting enough attention is the fundamental change in the definition of a brand. Brands used to be fixed and static, now they are fluid and moving. Brands used to speak in the same way to different audiences. Now they speak in different ways to different audiences.