Meeting the Focus Electric

Alicia Silverstone: Get “Plugged In!”

In this episode of the online competition series “Plugged In,” actress Alicia Silverstone takes viewers to her hometown of San Francisco, where she puts our six contestants to the test with new challenges of stamina, problem solving and driving skill. The contestants, working in teams of two and using the all-new 2012 Ford Focus Electric, unravel Silverstone’s clues about her favorite San Francisco locations and activities, which lead them on adventurous challenges, uniquely linked to Alicia’s personal life. Besides a successful actress, the San Francisco native is also a passionate advocate for a sustainable lifestyle and dispenses advice on how to live more wholesomely on her website The Kind Life . The teams compete to earn “butterfly” points, with the ultimate goal of representing San Francisco in the finale and competing with winners in nine other cities for a chance to win the Focus Electric.
Our first challenge takes the contestants to S.C.R.A.P. , “Scrounger’s Center for Reusable Art Parts.” This is San Francisco’s oldest creative reuse center, giving innovative recyclers art supplies for more than 30 years.
For the second challenge, Silverstone sends the participants on a scavenger hunt to visit some of her most beloved locations in San Francisco. The contestants must try to reach as many locations as possible during the allotted time, taking a picture in each location and uploading their photo to Flickr at http://www.flickr.com/groups/fordpluggedin/.
One stop is Millennium Restaurant where contestants must snap a picture with Silverstone’s favorite vegan chocolate cake, which she served at her wedding. Contestants also have the option to visit the Peninsula Humane Society in San Mateo, inspired by Silverstone's soft spot for rescuing animals. While in San Mateo, they can also visit Trag’s Market where contestants will snap a picture taking a bite out of a pickle just as Alicia did growing up after her ballet practice as a young girl.
Finally, the contestants rendezvous at Golden Gate Park. The third busiest park in the country behind New York's Central Park and Chicago's Lincoln Park, this famous San Francisco hot spot sees 13 million visitors a year. Our contestants compete in a round of disc golf, with the winning team moving on to the finale for their chance to win a brand new Ford Focus Electric.