Macy's: Sink or Swim

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Macy's: Sink or Swim

by TheStreet.com Videos 2:10 mins

Macy's: Sink or Swim

by TheStreet.com Videos 2:10 mins

NEW YORK (TheStreet) -- Terry Lundgren, CEO of Macy's, tells Alix Steel how the department store will entice cash strapped consumers this holiday season in the middle of fierce competition and rising unemployment.

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