With 30 seconds of Super Bowl ad time going for as much as $4 million, companies want to get the biggest bang for their buck. One way to do that? Get yourself a celebrity endorser; then put the person in a memorable situation that people will be talking about Monday morning.
Psy (promoting Wonderful Pistachios), Amy Poehler (Best Buy), Kaley Cuoco (Toyota), Dwayne Johnson (“Got Milk?”) and Tracy Morgan (MiO Fit) are among this year’s most anticipated endorsers. To set the bar high, here are ten celebrity commercial appearances from past Super Bowls that had people talking well after the confetti fell.
Cindy Crawford for Pepsi
In 1992, which might have been the apex of Crawford's modeling career, Pepsi used her to perfection in its Super Bowl spot. The beauty pulled up to a dusty gas station and purchased a Pepsi as some nearby boys stopped playing to lean on a fence and ogle … the new can design.
Betty White for Snickers
The "Golden Girls" star has been everywhere theRead More »from 10 Memorable Celebrity Appearances In Super Bowl Ads